UnSelling: The New Customer Experience
By Scott Stratten and Alison Kramer
Read by Scott Stratten and Alison Kramer
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3 Formats: Digital Download
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3 Formats: CD
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3 Formats: MP3 CD
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$19.99or 1 Credit
ISBN: 9781663705631
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$36.99
ISBN: 9798212052887
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$41.99
ISBN: 9798212052894
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing
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Summary
Summary
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thingAuthor
Author Bio: Scott Stratten
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Author Bio: Alison Kramer
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Details
Details
| Available Formats : | Digital Download, CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 6.52 |
| Audience: | Adult |
| Language: | English |
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