There Must Be a Pony In Here Somewhere: The AOL Time Warner Debacle and the Quest For the Digital Future
By Kara Swisher , with Lisa Dickey
Read by Kara Swisher
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1 Format: Digital Download
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$14.95or 1 Credit
ISBN: 9780739304556
In her acclaimed AOL.COM, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors. Microsoft, Yahoo, Disney, and AT&T all circle for position, hoping for the worst. But like the little boy who searches through a pile of horse manure looking for the pony, the companies are vigorously scooping their way forward - often without a clue.
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Summary
Summary
In her acclaimed AOL.COM, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors. Microsoft, Yahoo, Disney, and AT&T all circle for position, hoping for the worst. But like the little boy who searches through a pile of horse manure looking for the pony, the companies are vigorously scooping their way forward - often without a clue.Author
Author Bio: Kara Swisher
Kara Swisher, the author of three books, is the host of the podcast On with Kara Swisher and the cohost of the Pivot podcast with Scott Galloway, both distributed by New York magazine. She was also the cofounder and editor-at-large of Recode, host of the Recode Decode podcast, and co-executive producer of the Code conference. She is a former contributing opinion writer for the New York Times and has also worked for the Wall Street Journal and Washington Post.
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Author Bio: Lisa Dickey
Lisa Dickey is one of the preeminent book collaborators working in nonfiction today. She has helped write and/or edit fourteen published books, including seven New York Times bestsellers. Her clients include political luminaries, titans of business, and globally renowned actors and musicians.
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Details
Details
| Available Formats : | Digital Download |
| Runtime: | 5.83 |
| Audience: | Adult |
| Language: | English |
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