The Language of Trust by Michael Maslansky audiobook

The Language of Trust: Selling Ideas in a World of Skeptics

By Michael Maslansky
Read by Michael Maslansky

Oasis Audio
7.43 Hours • Unabridged
Format : Digital Download (In Stock)
  • 1 Format: Digital Download
  • $27.99
    or 1 Credit

    ISBN: 9781608147212

Trust is dead.  Now what?  If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Summary

Summary

Trust is dead.  Now what?  If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Editorial Reviews

Editorial Reviews

“The longer you listen, the more you feel you would like him if you met in person, which makes you more inclined to believe in his ideas. This is a case in which an author enhances his text by knowing which moments to slow down for effect and which to speed up to build tension and sustain interest.” —AudioFile
“Trust has never been more important in the corporate world-because there’s so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book.” —Dr. Frank Luntz, author of Words That Work and What Americans Really Want…Really
“Today’s polarized discourse makes it hard to understand problems, much less fix them. The Language of Trust provides the core principles needed for moving forward. —Philip K. Howard, founder of Common Good and author of The Death of Common Sense and Life Without Lawyers
“To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust—they’re as important to your life as involuntary breathing. It’s just common sense.” —Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc.

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Author

Author Bio: Michael Maslansky

Author Bio: Michael Maslansky

Michael Maslansky is the author of The Language of Trust: Selling Ideas in a World of Skeptics and the CEO of Maslansky & Partners, a communication strategy firm.

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Details

Details

Available Formats : Digital Download
Runtime: 7.43
Audience: Adult
Language: English

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