The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
By Clayton M. Christensen
Read by Don Leslie
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3 Formats: Digital Download
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3 Formats: CD
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3 Formats: MP3 CD
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$24.99
ISBN: 9781665171557
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$41.99
ISBN: 9781665171540
Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.
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Summary
Summary
Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.Details
Details
Available Formats : | Digital Download, CD, MP3 CD |
Category: | Nonfiction/Business & Economics |
Runtime: | 2.36 |
Audience: | Adult |
Language: | English |
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