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1 Format: Digital Download
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$3.99or 1 Credit
ISBN: 9781614960850
The author believes this is the most important skill for creating and building a business, and one that is often sorely neglected by leaders. It all starts with knowing your deal—what benefits does your product or service provide? Then underscoring that listening and responding to the customer is critical to being successful. In the post-sale period, you need to find out what you did right and wrong, so you can do better next time. Less is more, because the customer wants a brief, clear presentation—not a fire hose of information and data. The focus should be on your customer, not your product or service.
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Summary
Summary
The author believes this is the most important skill for creating and building a business, and one that is often sorely neglected by leaders. It all starts with knowing your deal—what benefits does your product or service provide? Then underscoring that listening and responding to the customer is critical to being successful. In the post-sale period, you need to find out what you did right and wrong, so you can do better next time. Less is more, because the customer wants a brief, clear presentation—not a fire hose of information and data. The focus should be on your customer, not your product or service.
Author
Author Bio: Deaver Brown
Deaver Brown is an author and entrepreneur. He is a graduate of Harvard Business School, and his books include Crucial Conversations, Presidential Wisdom, George Washington: Farewell Address, and numerous others.
Details
Details
| Available Formats : | Digital Download |
| Runtime: | 1.00 |
| Audience: | Adult |
| Language: | English |
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