How Digital is Your Business?
By Adrian J. Slywotzky and David J. Morrison , with Karl Weber
Read by Adrian J. Slywotzky and David J. Morrison
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1 Format: Digital Download
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$12.95or 1 Credit
ISBN: 9780375417610
Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?" The insights in How Digital is Your Business? are penetrating and practical. The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco). The answer to the question "How digital is your business?" will vary with every company, but it must be answered. Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.
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Summary
Summary
Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?" The insights in How Digital is Your Business? are penetrating and practical. The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco). The answer to the question "How digital is your business?" will vary with every company, but it must be answered. Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.Editorial Reviews
Editorial Reviews
Author
Author Bio: Adrian J. Slywotzky
Adrian J. Slywotzky is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an MBA from the Harvard Business School and a JD from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management.
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Author Bio: David J. Morrison
David J. Morrison is the coauthor of The Profit Zone and Profit Patterns. A graduate of the US Naval Academy, he also holds an engineering degree from Princeton and an MBA from Harvard Business School. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm’s e-commerce practice.
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Details
Details
| Available Formats : | Digital Download |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 6.61 |
| Audience: | Adult |
| Language: | English |
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