How Cool Brands Stay Hot by Joeri Van den Bergh audiobook

How Cool Brands Stay Hot: Branding to Generations Y and Z

By Joeri Van den Bergh  and Mattias Behrer
Read by Tim Paige

Brilliance Audio
11.42 Hours 1
Format : Digital Download (In Stock)
  • $29.99
    or 2 Credits

    ISBN: 9781721387861

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.  Using new market research to map and quantify the spending power of Generation Z, branding experts  Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation and evolution of social media, have impacted Generation Y.  All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research. 

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Summary

Summary

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.  Using new market research to map and quantify the spending power of Generation Z, branding experts  Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.

The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation and evolution of social media, have impacted Generation Y.  All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research. 

Reviews

Reviews

Author

Author Bio: Joeri Van den Bergh

Author Bio: Joeri Van den Bergh

Titles by Author

Author Bio: Mattias Behrer

Author Bio: Mattias Behrer

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 11.42
Audience: Adult
Language: English