Get Scrappy by Nick Westergaard audiobook

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

By Nick Westergaard
Foreword written and read by Ann Handley
Read by Nick Westergaard

Gildan Media, Gildan Audio
5.38 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781469004594

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    ISBN: 9781469065861

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    ISBN: 9781469065878

It’s an exciting time to be in marketing: the internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you demystify digital marketing in a way that makes sense for your business, do more with less, build a strong brand with something to say, find inspiration in unexpected places, create relevant and engaging content and promote it via Twitter, Facebook, and other channels, integrate strategy and message across touchpoints for a unified brand experience both online and off, spark dialogue with your community of customers, and measure what matters. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

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Summary

Summary

It’s an exciting time to be in marketing: the internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don’t get discouraged, get scrappy!

Shattering the myth that only big brands can do big things, Get Scrappy will help you

  • demystify digital marketing in a way that makes sense for your business,
  • do more with less,
  • build a strong brand with something to say,
  • find inspiration in unexpected places,
  • create relevant and engaging content and promote it via Twitter, Facebook, and other channels,
  • integrate strategy and message across touchpoints for a unified brand experience both online and off,
  • spark dialogue with your community of customers, and
  • measure what matters.

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Reviews

Reviews

Author

Author Bio: Nick Westergaard

Author Bio: Nick Westergaard

Nick Westergaard is a strategist, speaker, author, and educator. He is chief brand strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa’s Tippie College of Business, is a regular columnist for the Gazette, and is the host of the popular On Brand podcast.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 5.38
Audience: Adult
Language: English