Passing Notes to Strangers: Craft Messages That Connect, in Business and in Life

Passing Notes to Strangers, cold outreach, cold email, it can all be a real drag. LinkedIn, X, email, snail mail, it doesn’t matter what platform you choose if nobody is getting back to you. Most of the people who pick up this book will be in sales, but everyone is passing notes to strangers. We start young, kids passing notes in school. We get older and pass notes to college admissions and potential employers. We pass notes to recruit talent, secure funding, complete projects, and communicate with our community. With all that practice, passing notes should be easy. And it can be easy, if you understand the fundamentals. Collecting relevant information on your prospects and target market. Connecting with decision makers. Crafting relevant messages that keep your audience informed and entertained. Caring for your prospects with value added follow up. Passing Notes to Strangers pulls the best advice from business, writing, advertising, entrepreneurship, psychology, and pop culture. Clarify your communication, upgrade your methods, and improve your outcomes.

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