Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Author Bio: Geoffrey A. Moore

Geoffrey Moore is an author, speaker, and high-tech business advisor. He has published several bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk. He is best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. He has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington. He has taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.