Make It Your Business: The Definitive Guide to Launching, Managing, and Succeeding in Your Own Business

More than twenty years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business - a complete and concise guide written specifically for the entrepreneur. Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful: –Starting Out - the most important early issues and key questions –Branching Out - making the most of your resource –Finding Out - knowing your customers, and your marketplace –Growing Up - the keys to managed change and growth Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource that will ease your company's growing pains while helping you build the business of your dreams.