Wild Thinking by Nick Liddell audiobook

Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

By Nick Liddell  and Richard Buchanan
Read by Stephen Perring

Kogan Page
7.10 Hours 1
Format : Digital Download (In Stock)
  • $25.99
    or 1 Credit

    ISBN: 9781789661361

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Who is McLaren's greatest nemesis? _x000D_ What disappoints Ocado about their competitors? _x000D_ What wakes Google up at 4am? _x000D_ Why does Wimbledon sweat the small stuff? _x000D_ _x000D_ Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. _x000D_ _x000D_ The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. _x000D_ _x000D_ Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. _x000D_ _x000D_ It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

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Summary

Summary

Who is McLaren's greatest nemesis? _x000D_
What disappoints Ocado about their competitors? _x000D_
What wakes Google up at 4am? _x000D_
Why does Wimbledon sweat the small stuff? _x000D_
_x000D_
Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. _x000D_
_x000D_
The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. _x000D_
_x000D_
Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. _x000D_
_x000D_
It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

Reviews

Reviews

Author

Author Bio: Nick Liddell

Author Bio: Nick Liddell

Titles by Author

Author Bio: Richard Buchanan

Author Bio: Richard Buchanan

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 7.10
Audience: Adult
Language: English