The Invisible Touch by Harry Beckwith audiobook

The Invisible Touch: The Four Keys to Modern Marketing

By Harry Beckwith
Read by George Wilson

Recorded Books, Inc.
5.66 Hours Unabridged
Format: Digital Download (In Stock)
  • $19.99
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    ISBN: 9781490645339

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  • $34.99

    ISBN: 9781664450387

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

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Summary

Summary

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

Editorial Reviews

Editorial Reviews

“Pick any page, and you’ll find insights that could make you a better teacher, a better salesperson, a better employee in any trade. Beckwith drives home the idea that we’re all in the business of marketing ourselves, and we’re in that business every waking hour.” Amazon.com, editorial review
“[Beckwith] is particularly good on the nature of marketing, showing what it can and cannot do.” Library Journal
“In The Invisible Touch, [Beckwith] successfully draws the reader in with the well-honed prose and homey yet insightful stories he uses to support his claims.” Booklist

Reviews

Reviews

Author

Author Bio: Harry Beckwith

Author Bio: Harry Beckwith

Harry Beckwith heads Beckwith Partners, a marketing firm that advises more than twenty Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His fourteen-year speaking career includes presentations to companies including General Motors, Target, and Microsoft. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages. He lives in Minneapolis.

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Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 5.66
Audience: Adult
Language: English