The Customer of Tomorrow by Knowledge@Wharton audiobook

The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations

By [email protected]
Foreword by Barbara E. Kahn
Read by Karen Saltus

Gildan Media 9781469002927
1.32 Hours Unabridged
Format: Digital Download (In Stock)
  • $5.98
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    ISBN: 9781469002927

With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers’ behaviors is more critical than ever. The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of K[email protected]’s reporting, this volume in the [email protected] Essentials series features stories addressing: Customer loyalty in the age of big data When more data doesn’t mean better customer service How to build loyal customers in the information age Why customer service is often the ignored side of social media When does it make sense to have a bricks & mortar location for customers

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Summary

Summary

With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?

Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers’ behaviors is more critical than ever.

The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of [email protected]’s reporting, this volume in the [email protected] Essentials series features stories addressing:

  • Customer loyalty in the age of big data
  • When more data doesn’t mean better customer service
  • How to build loyal customers in the information age
  • Why customer service is often the ignored side of social media
  • When does it make sense to have a bricks & mortar location for customers

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Author

Author Bio: [email protected]

Author Bio: Knowledge@Wharton

[email protected] is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books, and interviews with faculty and other experts on current business topics.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 1.32
Audience: Adult
Language: English