Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
By Debra Koontz Traverso
A Cedar House Audio Production
Read by Anna Fields
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4 Formats: Digital Download
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4 Formats: Digital Rental
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4 Formats: CD
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4 Formats: MP3 CD
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$6.95
ISBN: 9781482114898
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$29.95
ISBN: 9781470890162
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$24.95
ISBN: 9780786196067
Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include: Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer
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Summary
Summary
Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:
- Choosing a name and location that bolster consumer confidence
- Projecting a big image without hiring more employees
- Capitalizing on the Internet as an equalizer
Editorial Reviews
Editorial Reviews
Details
Details
Available Formats : | Digital Download, Digital Rental, CD, MP3 CD |
Category: | Nonfiction/Business & Economics |
Runtime: | 7.88 |
Audience: | Adult |
Language: | English |
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