Inside the Box: A Proven System of Creativity for Breakthrough Results
By Drew Boyd and Jacob Goldenberg
Read by David Drummond
8.86 Hours
• 06/11/2013
• 1
Format :
Digital Download (In Stock)
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1 Format: Digital Download
This counterintuitive and effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Systematic Inventive Thinking (SIT) is a method that systemizes creativity.
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Summary
Summary
This counterintuitive and effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Systematic Inventive Thinking (SIT) is a method that systemizes creativity.Editorial Reviews
Editorial Reviews
“Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate—especially for big, established companies. Inside the Box uses very practical methods to take the mystery out of innovation and provides a road map for getting real results.” —David Butler, vice president of innovation, Coca-Cola
“Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg’s advice stand out from the crowd. A captivating and fun read that adds insight to product design.” —Library Journal
“What’s Inside the Box? In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you’re interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first.” —Robert B. Cialdini, New York Times bestselling coauthor of Yes!
“Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential.” —Dan Ariely, New York Times bestselling author of Predictably Irrational
Details
Details
Available Formats : | Digital Download |
Category: | Nonfiction/Business & Economics |
Runtime: | 8.86 |
Audience: | Adult |
Language: | English |
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