Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke
By Michael Levine
Foreword by Melvin Belli
Read by Christopher Hurt
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4 Formats: Digital Download
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4 Formats: Digital Rental
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4 Formats: CD
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4 Formats: MP3 CD
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$7.95
ISBN: 9781482110692
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$29.95
ISBN: 9781470887803
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$29.95
ISBN: 9780786180622
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
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Summary
Summary
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
Editorial Reviews
Editorial Reviews
Details
Details
Available Formats : | Digital Download, Digital Rental, CD, MP3 CD |
Category: | Nonfiction/Business & Economics |
Runtime: | 8.73 |
Audience: | Adult |
Language: | English |
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