Guerrilla Marketing by Jay Conrad Levinson audiobook

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson
Read by David Hilder

Blackstone Publishing, Blackstone Publishing
11.84 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781455171736

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    ISBN: 9781482111392

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    ISBN: 9781441745149

WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have.

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Summary

Summary

WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.

Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have.

Editorial Reviews

Editorial Reviews

“No matter what business you’re in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.” Los Angeles Times 
“No one knows how to use the weapons of the trade better than industry expert Jay Levinson.” Entrepreneur
“[Guerilla Marketing] effectively lays out the many options for small companies that can't afford to hire an advertising or PR agency and, more important, that want to conduct their own marketing” INC, Magazine
 “A source of inspiration for many independent entrepreneurs.” Booklist
“Resourceful, penny-wise marketing techniques.” Kirkus Reviews

Reviews

Reviews

Author

Author Bio: Jay Conrad Levinson

Author Bio: Jay Conrad Levinson

Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular “Guerrilla Entrepreneur” column for Entrepreneur magazine. He currently lives in California.

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Details

Details

Available Formats : Digital Download, Digital Rental, Library CD
Category: Nonfiction/Business & Economics
Runtime: 11.84
Audience: Adult
Language: English