Disruptive Marketing by Geoffrey Colon audiobook

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

By Geoffrey Colon
Read by Geoffrey Colon

Gildan Media 9781469034768
6.23 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781469034768

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . • Where selling is dead, but ongoing conversation thrives • Where consumers generate the best content about brands • Where people tune out noise and listen to feelings • Where curiosity leads the marketing team • Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

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Summary

Summary

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . • Where selling is dead, but ongoing conversation thrives • Where consumers generate the best content about brands • Where people tune out noise and listen to feelings • Where curiosity leads the marketing team • Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

Editorial Reviews

Editorial Reviews

“Breakout growth isn’t about luck, it’s about mindset. In Disruptive Marketing, Colon gives you the tools you need to shift your mindset, realign your team, learn the new rules of marketing, and start finding big wins.” Sean Ellis & Morgan Brown, GrowthHackers.com

Reviews

Reviews

Author

Author Bio: Geoffrey Colon

Author Bio: Geoffrey Colon

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 6.23
Audience: Adult
Language: English