Data Driven by Jenny Dearborn audiobook

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

By Jenny Dearborn
Read by Elizabeth Lundy

Ascent Audio
4.84 Hours 1
Format : Digital Download (In Stock)
  • $12.99
    or 1 Credit

    ISBN: 9781663709554

Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function. 

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function. 

Reviews

Reviews

Author

Author Bio: Jenny Dearborn

Author Bio: Jenny Dearborn

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 4.84
Audience: Adult
Language: English