Crossing the Chasm by Geoffrey A. Moore audiobook

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

By Geoffrey A. Moore
Read by Mike Chamberlain

HarperAudio
9.74 Hours Unabridged
Format: Digital Download (In Stock)
  • $26.99
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    ISBN: 9780062262714

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Summary

Summary

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Author

Author Bio: Geoffrey A. Moore

Author Bio: Geoffrey A. Moore

Geoffrey A. Moore is chairman emeritus of three consulting firms—the Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.

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Details

Details

Available Formats : Digital Download
Runtime: 9.74
Audience: Adult
Language: English