The Imagination Machine by Martin Reeves audiobook

The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

By Jack Fuller  and Martin Reeves
Read by Mike Cooper

Gildan Media 9781647820862
6.16 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781663714527

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We need imagination now more than ever—to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

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Summary

Summary

We need imagination now more than ever—to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically?

The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life.

Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success—especially during a crisis.

The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

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Reviews

Author

Author Bio: Martin Reeves

Author Bio: Martin Reeves

Martin Reeves is director of the Boston Consulting Group Bruce Henderson Institute and a senior partner based in New York City.

Titles by Author

Author Bio: Jack Fuller

Author Bio: Jack Fuller

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Self-Help
Runtime: 6.16
Audience: Adult
Language: English