Beyond Viral by David Meerman Scott audiobook

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

By Kevin Nalty  and David Meerman Scott
Read by J. D. Cullum

Gildan Media 9780470598887
6.68 Hours 1
Format : Digital Download (In Stock)
  • $19.99
    or 1 Credit

    ISBN: 9781663700032

    $12.99 With Membership: Learn More
  • $34.99

    ISBN: 9798200553549

  • $39.99

    ISBN: 9798200553556

Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.

Reviews

Reviews

Author

Author Bio: David Meerman Scott

Author Bio: David Meerman Scott

Titles by Author

See All

Author Bio: Kevin Nalty

Author Bio: Kevin Nalty

Titles by Author

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.68
Audience: Adult
Language: English