Inside the Tornado by Geoffrey A. Moore audiobook

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

By Geoffrey A. Moore
Read by Geoffrey A. Moore

HarperAudio
3.08 Hours Abridged
Format: Digital Download (In Stock)
  • $10.99
    or 1 Credit

    ISBN: 9780060886806

"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning" In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership. Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning"

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.

Editorial Reviews

Editorial Reviews

The Chasm is where many high-tech fortunes have been lost…The Tornado is where many have been made. Steve Jobs
“A must-read for start-up cowboys with delusions of Pixar grandeur, as well as aw-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs.” Wired
“Although other recent books address technology marketing , none addresses life cycle issues. Written for those with a prior knowledge of marketing theory, this book is recommended for business libraries.” Library Journal
“Fantastic! The most insightful business book for high-tech businesses available without a prescription!”  Robert Epstein, vice president, Sybase, Inc. 

Reviews

Reviews

Author

Author Bio: Geoffrey A. Moore

Author Bio: Geoffrey A. Moore

Geoffrey A. Moore is chairman emeritus of three consulting firms—the Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.

Titles by Author

See All

Details

Details

Available Formats : Digital Download
Runtime: 3.08
Audience: Adult
Language: English