Permission Marketing by Seth Godin audiobook

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

By Seth Godin
Read by Seth Godin

Simon & Schuster Audio
2.02 Hours 1
Format : Digital Download (In Stock)
  • $10.95
    or 1 Credit

    ISBN: 9780743519953

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? * Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? * If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? * Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

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Summary

Summary

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing:
* Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
* Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
* If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
* Once people become customers, do you work to deepen your permission to communicate with those people?
And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Editorial Reviews

Editorial Reviews

“Seth Godin is the ultimate entrepreneur for the Information Age.” Business Week
“Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to-in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.” William C. Taylor, Founding Editor, Fast Company
“Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read.” Tom Peters, author of The Little Big Things: You
“The principles of permission marketing are incredibly valuable to everyone involved in media today.” Robert Tercek, SVP Digital Media, Sony Pictures Entertainment
“Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.” Lester Wunderman, chairman-emeritus of Wunderman Cato Johnson
Permission Marketing is a testament to Godin's profound grasp of digital marketing. 'Interruption Marketers' everywhere would do well to read this book.” Mark Kwamme, CEO, CKS Group

Reviews

Reviews

Author

Author Bio: Seth Godin

Author Bio: Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.

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Details

Details

Available Formats : Digital Download
Runtime: 2.02
Audience: Adult
Language: English