Survival Is Not Enough by Seth Godin audiobook

Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

By Seth Godin
Read by Seth Godin

Simon & Schuster Audio
3.08 Hours 1
Format : Digital Download (In Stock)
  • $14.95
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    ISBN: 9780743562201

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Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This fascinating audio book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.

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Summary

Summary

Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This fascinating audio book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.

Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.

Editorial Reviews

Editorial Reviews

“Seth Godin, one of the world’s most original thinkers, offers us a manifesto for change and growth. A landmark effort, equally valuable for individuals and enterprises.”  Tom Peters, American business writer
“ A wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider.” Amazon.com editorial review
“Crackling prose and real-life examples make the book an engaging read.”  Publishers Weekly
“Seth Godin has some of the most intriguing business ideas for today’s business. His twenty-first-century approach to marketing and organization shakes up traditional models and concepts…The energy of his ideas flows in megawatts.”  AudioFile

Reviews

Reviews

Author

Author Bio: Seth Godin

Author Bio: Seth Godin

Seth Godin is the former Vice President of Direct Marketing at Yahoo! and the founder of Squidoo.com. His blog is one of the most popular marketing blogs in the world. Godin is the author of over a dozen books, all of which have been bestsellers. Notable titles include Tribe: We Need You to Lead UsPoke the Box, and Purple Cow: Transform Your Business by Being Remarkable. He has been a speaker at numerous large companies nationwide, including Disney, Cadillac, eBay, Google, Amazon, Eddie Bauer, and many others.

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Details

Details

Available Formats : Digital Download
Runtime: 3.08
Audience: Adult
Language: English