Marketing Lessons from the Grateful Dead by Brian Halligan audiobook

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

By David Meerman Scott and Brian Halligan
Foreword by Bill Walton
Read by Brian Halligan and David Meerman Scott

Gildan Media 9781596596559
3.12 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781596596559

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THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

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Summary

Summary

THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Editorial Reviews

Editorial Reviews

Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second act. Bill Walton, basketball legend and Deadhead
“A welcome change from the standard business books…Scott and Halligan provide examples of modern-day companies that are illustrating the lessons.” Entrepreneur
“Like all the best teachers, this book inspires you to do your own thinking in your own way and I found it enlightening and liberating.” Financial Times
“A well-written and sprightly little book. If you learn these lessons, you will have a better company and you will have a better life.” Management Today

Reviews

Reviews

Author

Author Bio: Brian Halligan

Author Bio: Brian Halligan

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get discovered. A former venture capitalist and seasoned sales and marketing executive, he is a frequent lecturer at MIT and Harvard Business School. Halligan is the coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and Marketing Lessons from the Grateful Dead, among others.

Titles by Author

Author Bio: Bill Walton

Author Bio: Bill Walton

Bill Walton was NCAA player of the year at UCLA from 1972 to 1974, when UCLA set an NCAA record eighty-eight consecutive-game winning streak. A former NBA Champion and MVP, he was inducted into the Basketball Hall of Fame and selected as one of the NBA’s Fifty Greatest Players ever. He has also had a successful award-winning broadcasting career with ABC, ESPN, NBC, MSNBC, CBS, Turner, and Fox, among others. He currently resides in his hometown of San Diego with his family.

Titles by Author

Author Bio: David Meerman Scott

Author Bio: David Meerman Scott

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Details

Details

Available Formats : Digital Download
Runtime: 3.12
Audience: Adult
Language: English