Start with Why by Simon Sinek audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

By Simon Sinek
Read by Simon Sinek

Penguin Audio
Unabridged
Format: CD (In Stock)
  • $35.00

    ISBN: 9781984842305

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.   In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.   Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Summary

Summary

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
 
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Editorial Reviews

Editorial Reviews

Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth. MOKHTAR LAMANI, former ambassador, special envoy to Iraq
Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable. GENERAL CHUCK HORNER, air boss, Desert Storm
Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. WILLIAM URY, coauthor of Getting to Yes

Reviews

Reviews

Author

Author Bio: Simon Sinek

Author Bio: Simon Sinek

Simon Sinek is the author of several books, including The Infinite Game, Find Your Way, Start with Why, and others. He has been quoted in the New York Times, Wall Street Journal, Washington Post, Houston Chronicle, and BusinessWeek. His views on business and leadership have allowed him to meet with a with a variety of organizations, including Microsoft, Intel, 3M, the United States military, members of Congress, and multiple government agencies. Previously, Sinek worked for the New York based ad agency Euro/RSCG; he currently lives in New York, where he teaches graduate classes at Columbia University.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English