Win Bigly by Scott Adams audiobook

Win Bigly: Persuasion in a World Where Facts Don't Matter

By Scott Adams
Read by Scott Adams

Penguin Audio
9.03 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9780525523024

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    ISBN: 9780525523017

NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.   The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.   This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

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Summary

Summary

NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind


Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Editorial Reviews

Editorial Reviews

If I’m being honest, Win Bigly is better than all other books and at least one play. Abe Lincoln
“Win Bigly helped me escape from the secret room beneath the author’s shed. Kristina Basham
My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open? S. Adams
Scott taught me how to create a persuasive nickname for myself. Alexander the Great
If you only read one book this year, that’s one more than I did. Mark Twain
I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’ William Shakespeare
I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes. Lord Byron
“Win Bigly taught me how to persuade my boss to treat me with slightly less contempt. Dilbert

Reviews

Reviews

Author

Author Bio: Scott Adams

Author Bio: Scott Adams

Scott Adams is the creator of Dilbert, the comic strip that now appears in 1,550 newspapers worldwide. His first two hardcover business books, The Dilbert Principle and Dogbert’s Top Secret Management Handbook, have sold more than two million copies and have appeared on the New York Times bestseller list for a combined total of sixty weeks.

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Details

Details

Available Formats : Digital Download, CD
Runtime: 9.03
Audience: Adult
Language: English